Fully customizable services to accommodate a range of goals and budgets. Whether you need someone to analyze your costing or take you from concept to launch day, each service offers clarity as decisions need to be made- no matter what stage of business venture that you are at.
EQUAL PARTS STRATEGY
& CREATIVITY
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Services
/ Costing
/ Negotiating
/ Establish Timelines and Calendars
/ Merchandising
/ New Product Concept Guidance
/ Refine Existing Product/Collection
/ Manufacturing Guidance & Resources
/ Sample Through Production
/ Sourcing Guidance
Manufacturers sense newcomers from a mile away. Not knowing the right questions to ask or pit-falls to watch out for can result in costly mistakes. For some, these mistakes are so big that they prevent product ideas from ever becoming a reality.
With 20 years of industry experience, I've brought nearly 80 ready-to-wear collections to life and have overseen the production of thousands of units each month. Throughout the years, I’ve honed my strategies and uncovered the trade secrets that help ensure a product idea makes it to market—and I want to share them with you.
I’ll help you minimize risk at every stage of product development—from researching the market to determine product viability to finding the right manufacturer to produce your samples & production, to negotiating existing agreements and increasing margins. You’ll know exactly what to expect at every phase of production and where to make improvements in your product development process.
Bring your product to life without costly Mistakes or wasted inventory
design & product development
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/ Website Content & Layout Planning
/ Social Media
/ Line Sheets/Look Books
/ Print Publication
Services include Digital Visual content planning for:
Whether you’re starting from scratch, fine-tuning an existing image, or need help brainstorming a theme for a new product or collection launch, I’ll help you identify and execute your artistic direction. We’ll collaborate to conceptualize and produce a unique brand image that tells a story, resonates with your target audience, and earns you instant recognition.
I’ll work closely with you at every stage of the process to ensure a flawless execution—from concept research and mood-boarding to location and model scouting to overseeing post-production editing. You’ll have access to a proven process, creative resources, and the network you need at a fraction of the cost most big brands spend with no compromise on quality.
By focusing your content strategy and establishing visual pillars for your brand, you’ll be able to communicate your brand’s ethos, promises, and point of difference without having to say a word.
ESTABLISH A RECOGNIZABLE BRAND IMAGE
CREATIVE DIRECTION
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/ Wholesale Sales Strategy Development
/ Guidance on Finding the Right Showroom, Distributors, Sales Reps for Wholesale
/ E-commerce Planning
/ Trade Shows
/ Pop-ups
Services include:
Where will your brand fit in the ever-expanding marketplace? What type of sales team is needed to introduce your brand to new markets and territories? At what price point will your brand be competitive for wholesale or direct-to-consumer business models?
These are just some of the questions I will help you answer while guiding you through the sales and distribution process. Together, we will find the right distribution model for your brand and establish a strategy to achieve maximum market penetration. You will get a clearer insight into the sales channels available and know exactly what to expect when scaling.
MAKE YOUR MARK ON THE MARKET
SALES & MARKET POSITIONING
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/ Go to Market Strategy
/ Exit Strategy
/ Brand Extension Strategy
New Entrepreneurs
/ Guidance in Laying the Foundation for Growth
/ Planning and Conserving Funding
/ Brainstorm New Ideas and Approaches
/ Coaching Support for Start-Ups and
Services include:
The business strategies that get you off the ground don’t always keep you in the air. If you’re struggling to find your direction, make tricky decisions on your own, or feeling like things may be falling through the cracks, I’ll help you refine your business goals and identify the best strategies that will accomplish them through personalized business coaching.
I know what it takes to scale successfully, pivot when necessary, and sell at profit—because I've done it. Navigating the ups and downs inherent in today’s business world has given me the experience and mindset required to help you come out on top.
I will assess, strategize, and help you execute operational changes, brand pivots, budget allocations, and more. You will overcome personal and professional plateaus and know exactly where to funnel your time, money, and energy for the best ROI.
OVERCOME PLATEAUS AND FIND DIRECTION
BUSINESS PLANNING
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and more
/ Brand Audit
/ Market/Competitor Analysis
/ Develop Brand Mission and Story
/ Create Brand Pillars
Services include:
Branding is more than just a color palette and logo: it’s about creating a feeling and a connection between you and your ideal customer. Successful brands stand out from the competition and bring meaning to people’s lives, making them feel more like the person they want to be. Balancing aspiration with authenticity, an effective brand identity is your ticket to recognition and loyalty from your ideal customer.
Whether you’ve been around the block already and need to pivot or are just starting out and want to be guided by your "why”, establishing a solid brand identity is the first step. I’ll help you determine your brand’s style, tone, story direction, and more. From there, we’ll build a plan to implement and launch a memorable brand that sets you apart from the competition and puts you in front of your target audience.
ATTRACT, INSPIRE, AND CONNECT WITH YOUR CUSTOMERS
BRAND STRATEGY
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/ Social Media Strategy and Implementation
/ Influencer Campaign Strategy
/ Email Marketing Planning
/ Website Visual Development and Planning
Services include:
Business analytics show that a successful digital marketing strategy can increase revenue for brands by up to 15%. But with so many digital marketing channels available and millions of people on each one, it can be challenging to know where to start—not to mention cutting through the noise and actually getting noticed by your target audience.
Whether you need to develop or adjust your social media strategy, establish influencer partnerships, or produce converting email campaigns, I’ll help you build a multi-channel marketing strategy that increases brand awareness and maximizes profit.
After analyzing your business and current marketing strategy, I’ll develop a curated plan of action and help you execute. My recommendations combine quantitative analytics, real-time trends, and skillful storytelling to grow a loyal and paying audience. Along the way, you’ll learn digital marketing strategies that you can use to keep propelling your business forward long after our partnership.
RAISE BRAND AWARENESS AND GROW A PAYING AUDIENCE
DIGITAL MARKETING
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Launch, grow, scale or Pivot...